By definition entrepreneurs take on greater than normal risks. While this is applauded in the first generation, these same risks can be seen as dangerous and thus discouraged in future generations. This session focuses on leveraging the family and organization to encourage entrepreneurial endeavors. Balancing these seemingly competing goals of risk/reward will be evaluated through the eyes of those learned from their failures which led ultimately to success.
SPEAKERS: DG Elmore, Grant Elmore, Trent Elmore, Hillary Elmore Cage
MODERATOR: Dr. Gaia Marchisio